Sky is
the limit
Interview with Nicolas LECOEUR
President of NEWCAP Event Center, ROOFTOP Grenelle and Les Salons de l’Aveyron Paris Bercy.
What life path led you to this adventure?
My advanced diploma in cooking and 20 years of commercial and managerial experience in prestigious companies such as RAYNIER MARCHETTI, POTEL & CHABOT, and BUTARD ENESCOT have sharpened my knowledge of the event market and of customers’ expectations.
The need for entrepreneurship prompted me to found Fleur De Mets catering in 2003, which I managed for 15 years.
At the end of 2015, with COSER, we bought NEWCAP Event Center and ROOFTOP Grenelle, which we profoundly transformed with the teams in place.
In January 2018, NEWCAP Event Center took control of Salons de l’Aveyron Paris Bercy, convinced of the significant synergies between the three entities.
€10.5 million in turnover
350 events per year
50 full-time employees
While at the head of Fleur de Mets, I had already initiated a proactive action plan on this major topic back in 2012.
Since 2018, Les Salons de l’Aveyron, NEWCAP Event Center, and ROOFTOP Grenelle teams have been resolutely committed to this movement. This commitment was materialised by obtaining – on 26 January 2023 – ISO 20121: 2012 certification, a standard dedicated to the event industry which attests to performance and continuous improvement in terms of environmental, social, and societal responsibility.
It is our duty as company managers to act at our level within the framework of a proactive and pragmatic CSR policy. Our venues are designed to host all types of events. Their environmental impact can vary considerably depending on our recommendations to clients and the way we manage each position under our responsibility.
Social and Environmental Responsibility
Our objectives
Our 3 establishments have long integrated a dynamic CSR policy. Indeed, it is our duty as an event venue to set an example and deploy means to reduce the impact of events.
Our goal? Limit the impact on the environment linked to our own internal activity but also to the operation of our event venues during events organized by our clients.
To go further, we wanted to strengthen our CSR commitment. This commitment was materialized on January 26, 2023 by obtaining ISO 20121: 2012 certification – Responsible management systems applied to event activity.
This international standard created in 2012 aims to promote sustainable development integrated into the activity of the events sector.
It is a process of continuous improvement allowing you to gain performance while limiting your environmental impact and optimizing your social impact.
The purpose of our action is to participate in the creation of a balanced social, economic and environmental climate.
A wide range of measures are implemented every day to reduce our environmental impact and adopt an environmentally responsible approach:
- Training our teams in responsible working methods and best practices.
- Optimising energy management through the renovation of our electrical installations, helping to reduce electricity consumption as much as possible. All newly purchased lighting equipment uses LED technology. A75
- Providing filtered water dispensers as an alternative to bottled mineral water, in order to reduce packaging, plastic containers and the carbon footprint associated with deliveries.
- Improving waste management: the Écosite facility, certified by SEMARDEL, manages the recycling and recovery of our recyclable waste. Our food waste is processed by Moulinot and converted into biogas.
- Prioritising the use of eco-labelled cleaning products or products made from natural ingredients.
- Using reusable crockery for our catering services. Where necessary, and upon specific request, disposable items are made from recycled and recyclable materials such as cardboard, bamboo or sugarcane pulp
- Optimising food consumption management through the gradual replenishment of our buffets and the inclusion of seasonal products in our catering offering.
- Developing short and local supply chains.
- Reducing food waste by distributing unconsumed food through food-saving baskets or donating it to charities through our partner SAVR.
We develop our employees’ skills through training programmes.
Every two years, we conduct a Quality of Working Life and Working Conditions survey.
Several times a year, we organise informal opportunities for our employees to spend time together, share experiences and relax, including Christmas lunches, Epiphany cake celebrations, seasonal menu tastings and team outings.
We adopt ethical business practices in our relationships with clients in order to build trust based on listening, personal relationships and transparency.
We implement a responsible purchasing policy that includes assessing our suppliers against social, environmental and economic criteria.
After each event, a quality questionnaire is sent to our clients to measure their satisfaction and implement their suggestions for improvement.
Link makers by vocation, we host events designed to foster connections and meet our client's expectations.
Our venues can accommodate up to 1,000 people at the same time, with more than 400 events held each year.
We offer friendly, on-site catering prepared with fresh ingredients, in full compliance with quality, hygiene and food safety standards.
We have built our success and reputation on tailored offerings and teams who genuinely enjoy and excel at hosting.
Our organisations uphold values of solidarity, quality, attentiveness and tolerance for all.
Since 26 January 2023, our reception venues have been ISO 20121 certified — a standard dedicated to the events industry that attests to our performance in environmental, social and societal responsibility. We are committed to meeting both the requirements of this standard and all applicable legal and regulatory obligations.
Our responsibility is therefore structured around three key priorities:
Environmental responsibility:
- reducing waste, sorting and recovering our waste
- optimising the energy performance of our venues
- respecting seasonality in our food production
Social responsibility: ensuring the health, safety and well-being of our employees
Economic responsibility: making customer satisfaction our driving force
We are committed to upholding the four principles of sustainable development: inclusion, vigilance, integrity and transparency.
This approach commits us to considering the interests of our clients, suppliers and employees through ongoing dialogue. We communicate on our actions and the impact of our activities, with a view to continuously improving our CSR performance.
We have set the following objectives for the 2026–2030 period:
- Fully digitise all employment contracts for our employees and service providers
- Maintain a customer satisfaction rate above 94%
- Source more than 50% of fruit and vegetables from France
- Reduce waste per event to 500g per person
- Combat food waste by redistributing unused food from our events
- Achieve 90% employee satisfaction regarding quality of life and working conditions
- Reduce electricity consumption per day of venue occupancy
Jérôme Linÿer, Deputy Director
31 March 2026
The venues
Newcap Event Center
- Paris Eiffel Tower
- 1,200 m² of modular event spaces
- from 100 to 1000 guests
- Types of events:
Conventions, seminars, trade shows, dinners, cocktail parties, product launches, private events - State-of-the-art technical equipment:
8 10,000-lumens video projectors,
stage lights, sound system, etc.
Refurbishment of spaces:
September 2022
Rooftop Grenelle
- Paris Eiffel Tower
- Rooftop under a glass ceiling with a terrace
- up to 120 guests
- Types of events:
Corporate parties, press conferences, seminars, photo shoots, private events - Refurbishment of spaces:
June 2022
SALONS DE L’AVEYRON
Paris Bercy
- 1,300 m² of modular event spaces
- de 100 à 800 personnes
- Types of events:
Conventions, seminars, trade shows, dinners, cocktail parties, product launches - State-of-the-art technical equipment:
Sound system with 12 L-Acoustics 8xt speakers,
3 4K Laser 12,000-lumens video projectors and HD video switcher,
standard lighting with 10 contour projectors and 6 Fresnels,
Automatic lighting with 12 Robin 300s. - Refurbishment of spaces:
September 2019
Our privileged partners
- Event catering
- Created in 2003, Fleur de Mets is part of the small circle of great Parisian caterers. They organise more than 1200 receptions per year for their 1000 clients. For their corporate clients, they design and orchestrate elegant receptions, always in the most dazzling and original locations. Their fresh approach, the company’s guiding principle, distils its elegant youthfulness into the art of living, the staging, and the cuisine.
- Grouping of event operators in the Bercy district
- Where every day is an event
- Host/ess service provider
- Specialised for over 15 years in reception services for events. The philosophy of Mon Hôte.sse Bien Aimé.e is based on listening, excellence, and presence on the ground. Be it for trade shows, VIP parties, conventions, sporting events or commercial promotional events… we are committed to building a unique partnership!
- Technical service provider for events
LMA is a technical audiovisual service provider with over 50 years’ experience. From the rental of audiovisual equipment to the execution of more complex operations involving sound, light, video, broadcasting, translation, decoration, and stage furniture, our expertise enables us to operate on all types of events.
- M. CHARRAIRE is committed to local, organic, and sustainable agriculture.
- 1,400 fruits and vegetables from sustainable agriculture
- 250 locally produced products from farms that strive to promote and highlight their terroir
- 200 references of fruits and vegetables from organic farming
- 63% of producers are label-certified
- 30 years of partnership with our oldest producers
- A terroir, a winemaker, a passion
- The history of the Château de l’Engarran begins in 1632, as does that of its XVIIIth century Château Folie, registered as a historical monument, and that of its vineyard.
Acquired by the Bertrand/Grill family in 1923, l’Engarran is above all a family passion in which women have played a central role for 4 generations. Following the duos of sisters, today it is Diane Losfelt, owner and winemaker since 1984, who runs the estate together with her niece, Emilie Grill. In their efforts to draw the best from the earth and the environment, they are committed to a sustainable approach, both in viticulture and winemaking, and they have been certified in Sustainable Agriculture (HEV, ASCERT, Terra Vitis) since 2004.